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Duolingo's Marketing Success and Revenue Model
Exploring Duolingo's innovative marketing strategies, this chapter highlights the app's use of an owl mascot named Duo for engagement and growth. It delves into the balance between subscriptions and advertising in the revenue model, showcasing Duolingo's proficiency in generating revenue efficiently. Additionally, the chapter discusses the company's expansion into new learning areas and the importance of profitability amidst growth challenges.