Building a Brand as a Bitcoin-Only Company

Imrich "Imo" Bábics is Chief Growth and CMO at Relai, the Swiss Bitcoin-only app that's become Europe's fastest-growing fintech with over 500K downloads and $1 billion in trading volume.

› https://relai.me/bram

PARTNERS

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PRODUCTS I ENDORSE

› Get 10% off a Bitaxe open-source Bitcoin home miner using code BRAM at https://shop.powermining.io/?ref=BRAM

› Buy Bitcoin in the EU 🇪🇺 via https://relai.me/bram and use code BRAM to reduce fees by 0.5%

🔔 SUBSCRIBE TO GET NOTIFIED

› https://youtube.com/@bramk⁠⁠

› https://x.com/bramk

🕑 TIMESTAMPS

00:00 - Introduction to Immo Babic and Relay

00:53 - Immo's Journey into Bitcoin and Crypto

03:45 - The Evolution of Bitcoin's Perception

08:02 - Understanding Bitcoin vs. Crypto Gambling

10:58 - The Role of Education in Bitcoin Adoption

14:05 - Bitcoin's Place in the Financial System

18:03 - Building a Bitcoin-Only Company

20:54 - Self-Custody and User Responsibility

25:07 - The Future of Banking and Bitcoin Integration

39:27 - Embracing Change in the Financial Landscape

48:18 - Cultural Differences in Investment Mindsets

01:00:06 - The Role of Regulation in Bitcoin Adoption

01:08:16 - Personal Growth Through the Bitcoin Journey

ℹ️ EPISODE SUMMARY

Bram Kanstein and Imo Bábics discuss Imo’s journey into Bitcoin—starting in 2017, getting wrecked, and slowly building the kind of conviction that lasts. He shares lessons from working at both Bitpanda and Relay, and how his perspective shifted from short-term trading to long-term saving. They explore the tension of growing a Bitcoin-only business in a crypto-driven world, why trust is everything in this space, and how banks are already—sometimes unknowingly—accelerating Bitcoin adoption. Imo also dives into the role of regulation in Europe and why clarity is critical for serious builders. This is a conversation about mindset, conviction, and what Bitcoin teaches you after the hype fades.