3min chapter

Outthinkers cover image

#39—Gary Hamel: Lessons on Keeping Your Business Strategy Competitive

Outthinkers

CHAPTER

How to Create a Market Place for Computer Applications

Innovators are contrari every industry richard brandson ever looked at he said, how do we turn this thing upside down? How do we challenge the status quo? That's juslike who he is. But you take whatever everybody else takes for granted, like what happens if you turn that upside down? So that ability to question unexamined assumptions can generate new insight. They're always looking for the trends, the discontinuities, that are gathering speed, but not yet really noticed by any else. And they never think about their business as products and services. They think about it as these deeper competences, not only theirs, but others that may be around the world

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