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Sean Joy - CEO Journey within Chenmark - Ep.152
Think Like an Owner
How Many New Products Are You Adding to Your Cruise Business?
I would say it's actually mostly the reverse. What I've been doing is trying to focus on our higher velocity, higher margin skews. We had between the two boats over 120 different skews of merchandise that we were selling. So if we could focus on the high margin, high velocity items, we can buy much more efficiently and improve our margins quite a bit. But generally speaking, if you're allocating dollars toward one item, you're taking it away from something else. It's good to have some sort of variety, potentially something for parents, something for kids at different age ranges, for boys or for girls. Sometimes there's a really interesting... having a high-end
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