Navigating the Cinema Crisis

This chapter explores the challenges and innovations within the movie theater industry in the wake of the COVID pandemic, focusing on technological advancements, financial survival, and audience engagement. It highlights the importance of adaptive strategies, clear communication, and collaborative efforts among industry stakeholders, particularly in response to the release of films like 'Tenet.' The discussion also examines the evolving relationship between theaters and studios, emphasizing the need for a balance between traditional screenings and the rise of private rentals to create memorable customer experiences.