The Power of Owning Your Own Products

Gary Vaynerchuk: I've been quietly like, celebrating a little bit because a lot of the bigger creators out there are starting to talk publicly about this concept of owning your own products. The compounding effect of that over time is just way more powerful. And so we called this months ago we said more and more creators started moving in this direction where they own the product that they advertise on their own shows. Now you're seeing it at the highest levels to which is really, really cool. Oh, I forgot the other thing. There's two things that come to mind for me about that one related to the sort of hub and spoke model.