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#241-Tiktok Influencer Marketing 101 with Paul Baron
Wizards of Ecom
Is TikTok Just a Platform for Millennials?
TikTok is a social media platform that lets users create their own videos. It's popular with millennials and Gen Z, but there are also people who live in an old folks home on the site. To find influencers for TikTok you have to look at more than vanity metrics like average view count or follower account. You want to make sure they're not paying for fake followers because "it should just go without saying"
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