The Uncanny Valley of Virality

i have this conversation with my friend, we doa podcass together, caled the content mines. He subscribes to an idea that i've heard a few other people talk about as well - which is sort of the uncanny valley of virality. And it's never the objectively good content that goes viral. It's always the stuff in the middle. Its like you can be the strongest, greatest lineage of pigs, but unless some sort of happen stands puts you on an island where you can dominate it,. You're a not king to become the peppe the frog meam or whatever.