This case study is about an underdog website.

A new company, launching into a competitive niche and winning some of those most difficult keywords.

Maze broke through on topics like “UX Design” and “UX Design Tools” by focusing on:

1. Thorough, well-crafted content
2. Superior UI/UX designs
3. Scalable link building
4. CRO techniques

These are the core tenants of the SEO revenue engine that has allowed Maze to fuel its growth via search.

Listen to this episode to find out:

1. The SEO engine companies like Hubspot, MoonPay, UserZoom, PiktoChart and Maze have under the hood, and how to build one yourself.

2. How to pioneer your category via search. Winning growth EVEN when no one is searching for what you do.

3. How to avoid wasting search visitors. Most traffic reads and leaves, not anymore with this 3-step process.

4. A simple yet powerful technique for backlink building that will put you AHEAD of your competitors. Maze did this to beat a powerful competitor.

Note: Got questions? Jake kindly offered How the F*ck listeners a free 15-minute chat to SaaS peeps who wants help implementing this. ⁠Book here.⁠

——

Sponsors:

1. ⁠⁠⁠Grab my SEO brief template⁠⁠⁠ - Drive expertise, connection & ranking

2. Sponsor #1: uSerp: ⁠⁠⁠⁠⁠⁠⁠userp.io⁠⁠⁠⁠⁠⁠⁠ for a great backlink-building agency

3. Sponsor #2: Workello: https://workello.com/?fpr=howthefck for a platform that helps scale hiring writers

4. ⁠Read the full teardown here.

5. View sh*t loads of awesome case studies in our ⁠⁠⁠SEO case study library