The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

493: Customer Strategy in the Age of AI with Mark Abraham, BCG’s Personalization Lead

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

CHAPTER

The Crucial Role of Personalization in Digital Platforms

This chapter delves into the crucial role of personalization on platforms like TikTok, focusing on the impact of its algorithm on user experience. It also examines the challenges facing potential buyers of TikTok in replicating this algorithm and the importance of recommendation systems, drawing parallels to Netflix's approach to user engagement.

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