Humanizing Your B2B Brand
B2B Marketing Exchange
00:00
Do You Really Need to Reset Your Positioning?
"Stop trying to sound so efing fancy. That's my biggest problem with most be brands," he says. "If you can't clearly and simply explain what your business does, it's not the language that's the problem, it's the product." He adds: 'You got to go back to the drawing board a little bit and think about differentiation'
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Transcript
