This chapter explores how the US Open is leveraging artificial intelligence (AI) to generate commentary for match highlights and provide multi-language translation. It discusses the potential impact on job security for commentators and raises questions about giving AI personalities. The chapter also touches on the evolution of generative AI and its role in assisting, rather than replacing, people.
Kirsten Corio, USTA Chief Commercial Officer, discusses the US Open's revenue growth and business strategy. Bloomberg News Senior Reporter Gillian Tan and Bloomberg News Global Business Reporter Ira Boudway talk about equal pay for female athletes and how Carlos Alcaraz stands to become one of the wealthiest male athletes on the planet. Noah Syken, VP of Sports & Entertainment Partnerships at IBM, explains how AI technology is being used at the tournament. Bloomberg News Higher-Education Finance Reporter Janet Lorin breaks down college endowment returns and talks about the end of the student loan payment pause. And we Drive to the Close with Bill Stone, Chief Investment Officer at Glenview Trust Company. Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan.
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