Brand Personality and Consumer Loyalty

Gérald Marolf is the Chief Product Officer at On Running. Gérald oversees the full range of On's shoes, apparel and accessories to make sure each delivers performance, comfort and style. Before On, Gérald spent over a decade building consumer brands with collaborators such as Microsoft and Ferrari.

AGENDA:

00:00 – Why Most "Great Products" Fail to Create Emotion

03:00 – How Perfume Taught Me Everything About Desire & Product

06:10 – The Brutal Reality of Building Physical vs Digital Products

16:00 – Why "Simple Design" Is Overrated and Dangerous

23:00 – Why Vuori is the Brand to Short in Consumer

28:30 – The Biggest Product Mistake: Listening to Customers Too Much

32:10 – On Only Do Tennis Because of Roger Federer

38:30 – Were We Too Late to Marathon Running? A Painful Admission

43:40 – The Most Controversial Product On Has Ever Launched

49:00 – Are Counterfeits Good or Bad in Fashion?