Creating a Fashion Brand?

When you started out the industry, did you have a really clear idea of how you wanted to build your brand? Only after 23 years had i actually come up with this idea that actually it's time for me to express my own style. It was actually the funnest part, you know, in creating this business, it was really initially coming up with what is what is it that i stand for? What is my style? And make it clear through the collection that i was designing.