π Get Your Free Revenue Review β https://www.freewyldfoundry.com/report
What if you could take your short-term rental business from 17% to nearly 50% direct bookings in just six weeks? In this episode of Get Paid For Your Pad, Eric Moeller and Kaye Putnam break down the exact influencer collaboration strategy that turned a $900 investment into over $12,000 in direct revenue.
Youβll discover:
- How to choose local influencers that actually drive bookings
- The giveaway format that generated 233,000+ views and thousands of new prospects
- Why global or personality-driven creators fail to convert for STRs
- The must-have contracts and content rights that protect your brand
- How single-property landing pages transform attention into bookings
This isnβt theory. Itβs a real case study STR operators can use to reduce OTA reliance, build brand awareness, and grow direct bookings with intentional influencer partnerships.
π§ Listen now and learn how to stop decorating, start branding, and design collaborations that deliver real ROI.
Keywords
Direct bookings, influencer collaborations, short-term rentals, STR growth, Instagram giveaways, hospitality marketing, property management, Freewyld case study, Airbnb revenue, OTA alternatives
Timestamps
00:00 β Tripling direct bookings in six weeks
02:14 β Why some influencer campaigns fail to convert
07:05 β The profile of creators who actually drive bookings
09:08 β How to find and qualify the right accounts
10:16 β Outreach strategies: DM vs. email
11:10 β Timelines, weekday hosting, and trades
13:29 β Setting expectations and giving direction
15:24 β Contracts, content rights, and model releases
17:28 β Giveaway mechanics that create virality
21:43 β Results: 233k views and $12k in direct bookings
24:36 β ROI breakdown and ad-value comparison
27:50 β Improving the direct booking experience
32:05 β Landing pages vs. full websites for campaigns
34:31 β How STR hosts can apply this playbook
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