The Cost of Lifetime Subscriptions

I think the stories that I used to always hear were, you know, people switching to subscriptions. There was a lot of companies that were like about to go bankrupt suddenly because they had just this huge user base pile. And so I think most people didn't have lifetimes out of sort of principle, like this is bad. But now I'm going to try to de-emphasize it. Right now it's presented pretty equally to the monthly and annual subscriptions. It starts to like pay off as you kind of get the machine machinery going.