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119 - Why a Strong Brand Matters in Performance Marketing, Cody Plofker

The Marketing Millennials

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The Greatest Challenge Now With Media Buying and Creating Ads?

It's really difficult for small businesses because with post iOS, there's so much less data. For early any business and large side business, the greatest challenge is trying to understand has performance decreased post iOS or just has attribution decreased? It's just a little different of a playbook. Facebook ads are still the most important, the most profitable, inefficient acquisition platform.

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