8min chapter

Design Better cover image

Bonus: Hamish Smyth of Standards

Design Better

CHAPTER

The Evolution of Flexible Brand Standards

This chapter explores how successful brands like the Obama and Hillary campaigns adapted flexible branding strategies to engage supporters, merging personal identities with campaign identities. It discusses the importance of adaptable brand guidelines, drawing insights from experiences at Pentagram and redesign processes of iconic brands like MasterCard.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode