167. How to predict your competitor's next move
Inside the Strategy Room
00:00
How to Start a Competitive Intelligence Function
If you want to start the competitive insight function in your organization, you need to start small. And that doesn't mean start small as like not resource it. It means start focused. What are the major competitors we want to track? John Nash's equilibrium theory and game theory has played a role in how he recommends people evaluate their likely moves of their competitors.
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