Sally Kohn: I think a great product vision has three or four characteristics. She says it needs to be customer focused and talk about what problem you're solving for the customer. "You've got to earn a vision, look a few years down the road," she adds. The best product leaders care about impact in terms of how their products affect business outcomes,. Second, they don't just leave recruiting to the team but figure out how to help recruit amazing PMs." Third, they are a culture center that understand the kind of culture at your company"

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