The Brief and Tumultuous Life of the New UC Logo
99% Invisible
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UC Berkeley's New Visual Brand
The UC seal has been unchanged since 1910. It's circular with the words seal of the University of California around the edge, an image of an open book and the motto let there be light at the bottom. An earlier version of the seal dates back to when the university was founded in the 19th century. But more casual logos do exist, like the Cal script logo that's on the UC Berkeley football helmet and every 10th person sweatshirt in downtown Berkeley.
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