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The Complex World of Digital Advertising – Shannon Chatlos (Strategic Partners & Media)

Campaign Trend Podcast

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The Importance of Sharing Metrics

It really does help to have it in one place. And you kind of avoid that tension of, well, if I shift my budgets accordingly, then my firm loses and your firm gains type of thing. You also just want to be able to do it smartly. We don't we don't know who who is who.

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