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Fast Fashion | Dress for Excess | 4

Business Wars

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Fast Fashion: Trends, Scandals, and Adaptability

This chapter investigates the fast fashion industry's quick adaptation to consumer demands and viral trends, featuring case studies on brands like H&M and Zara. It highlights controversies surrounding brand reputation, including public backlash over offensive advertisements and accusations of plagiarism. Additionally, the narrative weaves in a politically charged moment involving a businessman accused of serious misconduct, juxtaposing legal issues with public interest.

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