The Three Networks That Drive Decision Making

Psychologists and neuroscientists have been running experiments for decades now to get a realistic understanding of the way people actually behave. And what has emerged from this field is that real humans are irrational. Our decisions are massively swayed by our emotion. We're easily confused by calculations about risk, we're always influenced by branding. So this is what we're going to talk about today. How an understanding of the team of rivals in the brain gives a clearer picture of how we behave.