Paid Social Strategy

At this stage, would you hire salespeople to kind of appease the higher echelon, the board? Or would you just keep going on the paid social trying to create that brand awareness so that when you actually hire the salespeople, they can have an easier path? I mean, I don't think I have enough context to give you that recommendation. Let me try and put myself in your shoes. Megan tells me I'm not very good at this. And so if you've been doing it and you're not getting any further than bringing someone in this more junior isn't going to get you any different result. It's unlikely.