The sale doesn't truly begin until after your prospects hit you with the first objection. Only then do you have the chance to finally roll up your sleeves and earn your paycheck. In terms of which objection your prospect chooses, it doesn't even matter because you're going to respond to all kind of objections in exactly the same way. When you deflect a prospect's initial objection, you're avoiding answering it head on by using two step process.

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