Nascar

There's nothing cynical about it. It's the quality of our fan Jim if you think about um this is not a charity so these companies want to be on these vehicles because they understand that our fans are going to buy the goods and services that are on the hood of that vehicle. If it's the nine Napa car then Napa feels like that's their car and their driver is Chase Elliott and that's it works. Well it work in Chicago you're thinking of great or very sure I meanif you think about Jeff talked about the LA Coliseum we went there last year for the first time 70 percent of the fans who came to that race had never been to a that's not a