
BFCM Prep Week #4: How This Brand Is Prioritizing Profitability With A Free Gift This BFCM #281
Ecommerce Marketing School
00:00
How Are You Thinking About It This Year?
Coffee brand Ona is planning its first black Friday this year. The company will be giving away a coffee mug with their car on it, along with other products. "We're not the kind of brand id know, a lot of food and beverage brands to this where they don't necessarily care if they are profitable"
Play episode from 06:24
Transcript


