Creating Superfans with Brittany Hodak
The Influential Personal Brand Podcast
00:00
How to Be a Super Fan
The E stands for exceed expectations and this is probably my favorite pillar in the book just because I'm so passionate about something that I call intentional experience design. Many of our experiences as customers are what I call net neutrals they're like nothing burgers we forget about them as soon as we encounter them. And then occasionally there are those net negatives that are annoying or cause us to grumble a little bit and then very, very rarely there are those positive things. What I encourage people to do is to using the system that I lay out in the book to look at every interaction and teach everyone on your team that they are the chief experience officer.
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