The Importance of Developing a Brand

Ryan: The big change that happened in the industry really started in 2008, you know, we had the big writer strike. It stopped being about Selling the spec and walking away You can no longer sell a spec for millions of dollars and walk away for a spec. So everybody's looking to develop writers and develop them for a career Now there's always a hitch with the brand which is your brand is not truly established until something of yours hit.