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4min chapter
Storytime with Steve Yegge (Interview)
The Changelog: Software Development, Open Source
The Importance of Storytelling in Amazon
Amazon CEO Jeff Bezos was obsessed with telling a story, says Steve Ballmer. "You got to be a storyteller," said Ballmer of the company's customer service tools. The most eye opening thing that you can do is go work at your company, he adds.
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