Mike Gleichman, VP of Product at knownwell and Former Executive Director of Product at CVS Health
Concept to Care
00:00
Insights and Strategies for Effective Product Management
This chapter explores effective methods for gathering user insights, emphasizing tools like Pendo and Mixpanel while examining challenges in the healthcare sector. It advocates for a strong product strategy tied to business goals, and introduces frameworks like OKRs and scrum methodologies to enhance decision-making. The discussion highlights the importance of regular strategy reviews and the need for tailored approaches to user engagement, particularly in developing health apps that encourage healthier behaviors.
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