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6min chapter
Eric Flag: « Je fais plusieurs millions par an grâce à ma marque »
Sans Permission
L'impact des noms dans le branding
Ce chapitre explore comment un nom percutant, illustré par l'exemple d'Angry Birds, peut influencer le succès d'une marque. Les intervenants discutent également des enjeux de la propriété intellectuelle et de l'importance du storytelling dans le processus de branding.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode