Growing Up in Podcasting Literally

In the next 10 years, I expect to see more emphasis on scripted or semi-scripted shows with dedicated narratives and high production value. Celebrity-based branded shows are seen as quick bites to capture a mass market without much staying power. For that to happen, we need to continue to nurture creators who came up in radio and this industry. Some of the best work I've heard was made by people not looking to farm IP in a cheaper to produce in medium or dip into the space for a quick buck.