Paula Scher - Pentagram partner & design genius
My Life In Design Podcast
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The Importance of Branding
A brand is an amalgamation of everything. It's, it is what the place is about how the place feels or the product feels. No human being can control that. What I do is I create a component of the brand and that is really based on visual identity and sometimes verbal identity. That's such a good work. Such a good project to work on. And then there are parts of it that you never control. Like if Big Shack had had food poisoning, I would have owned that,. You know, like that happens.
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