The Importance of Information Architecture

Nip: Peter and Jared are quite big voices in the community. I remember John Cole providing an article way back like three years ago. It was always Peter and Jared would just on top of it and tearing it apart. And some of that turned into just a funny conversation when they're trying to use metaphors with peanut butter and jam. But given our watching of the media and the wider world of UX and digital, then I'd think it's still the same there. Nip: Not in anywhere near the scale that they used to.