The Secret to $25m Success
Acquiring Minds
00:00
The Risk of Overlooking Customer Concentration
The company was able to bring on a regional account with JCPenney and Walgreens. Those are customers that are not easy to satisfy, so it gave me comfort they weren't trying to grow. They were also branching out into other customers that were essentially related to them. But yes, going into this, that was by far the largest risk.
Transcript
Play full episode
