The Original Diversification of Revenue for a Creator

Cole: I don't always see a new venture as it's not like an immediate diversification of revenue if you're going to launch a new venture. Eric, very large creator who just congrats, by the way, and crossed 10 million subscribers, put out a great video about crossing 10 million subscribers. But he, speaking of diversification, launched a pizza sauce brand that he's been developing for a long time. Cole: Why don't we get into some questions, Cole? Okay. Question number one, this one is from the Reddit.