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The NFL
Acquired
How to Add Sheen to the Product
There's this very distributed ownership group of the Packers, not with any expectation of financial return. The more and deeper fan interest that you attract, the more TV dollars you're going to make. So there's this amazing flywheel. It really is like the Disney story that he gets. That idea is what leads to what's the current annual national revenue for the NFL, like 10 billion, 11 billion.
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