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4min chapter
Retail Media Summit 2023 Recap
The CPG Guys
How to Maximize Retail Readyness
The idea here is that we often see manufacturers and advertisers really jumping to budgeting and trying to figure out how much to spend on the different platforms. And I thought Andrea definitely said, no, if you don't know what you're doing, do not waste your money because you will waste it. It's not all an ROI story. So making sure that your KPIs align with your objectives.
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