Jed Mahrle on email deliverability and building an outbound team from scratch
Outbound Squad
Using Technographic Data to Build Messages
We're not getting the upmarket accounts, we buy inbound. So there's no inbound data. We tried to grab the lowest hanging fruit within those different verticals. And then based on the conversations we had with the initial meetings we booked, that's how we started to kind of iterate our messaging for those future prospects. What's been working the most is, like I said, deliverability. A lot of SDRs are experiencing this right now where they're sending a lot of emails but the open rates and reply rates are super low. But that's not necessarily the solution to the problem. The problem is that a lot of their emails are ending up in spam because
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