Lenny's Podcast: Product | Growth | Career cover image

The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)

Lenny's Podcast: Product | Growth | Career

00:00

Strategic Pricing in a Downturn: Alternatives and Integrity

This chapter explores effective pricing strategies for founders and product managers during economic downturns, highlighting the creation of affordable alternatives over outright discounts. It also discusses non-pricing actions to enhance customer value while maintaining pricing integrity and adapting pricing models to usage patterns.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app