Is Ritual a Good Multivitamin?

Ritual does this great thing. Originally their products smelled like fish oil when you opened it up and it was really gross. And they, they found this guy, his manufacturer, basically a multivitamin manufacturer realized that there was a huge problem with the scent of multivitamins. So he created these small tabs that have like the smell of like eucalyptus or lavender. They add a cent to it to make it smoke. It's just that little innovation. Ali: I'm constantly like, wow, people can innovate in this market from a brand perspective, from a scent perspective.