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Pyramid Schemes Work
The term pyramid scheme seems to have come into widespread use during the early 19 seventies thanks to a scam cosmetic company named holiday magic. Both schemes work because most of the targeted people simultaneously misunderstood the real thing the scams were pretending to be, but also knew enough about that real thing to know that something like what the scammer was promising was how all the rich people they knew had gottin. That's why these things work.