2min chapter

The Art of Selling Online Courses cover image

Boosting Course Engagement: Spikes, Loops & Learning Styles - With Quentin Crowe

The Art of Selling Online Courses

CHAPTER

How to Use Stories to Your Advantage

Human brains are wide to remember stories. So from a course construction point of view, use stories to your advantage. You can use quotes, you can use data or as I've just seen, you could just, you know, tell the story. But even if you're not particularly adept at it, just a simple one. Start, do a bit of research, come out of the step,. Do a bit ofResearch, really easy. Find a quote. Mm hmm. The one thing we learned from history is we don't know history. It was good at quotes, wasn't it? And so straight away, you've intrigued the audience. They've got something quite memorable

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