Inside the ideas factory - demystifying creativity
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How Many Ideas Do You Need for a Good Idea?
"To have a good idea, you need to have lots of ideas," says Linus Pauling. "The definition of lots is in the thousands, not in the hundreds." In pharmaceuticals, it's more like 10,000. James Dyson made 5,000 versions of the bagless vacuum before it worked,. You know, and that was when he already knew kind of what he was trying to make, right? But the point is, it's much, much larger than you expect".
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