TMHS 754 - The Hunger Habit & The Surprising Truth About Willpower - With Dr. Jud Brewer
The Model Health Show
The Pleasure Plateau and Manipulation
This chapter explores the sensory experience of eating food, the concept of the pleasure plateau, and how food scientists manipulate our brain's reward pathways with ultra processed foods designed for addiction.
Every January, thousands of folks set health and weight loss goals and ultimately fail. This is because most people rely on tactics like restrictive diets, trying to harness willpower, and shame-based goals. But our brains and bodies are smart, and if we want to cultivate real, sustainable changes, we have to operate in a way that works with our brains’ innate operating system.
On today’s show, you’re going to hear from Dr. Jud Brewer, an internationally renowned addiction psychiatrist and neuroscientist. His new book, The Hunger Habit, dives into the science behind overeating, food cravings, and how to train our brains to create healthier habits that actually last.
This interview contains insightful conversations on willpower and self-judgment, the powerful role of curiosity and awareness for creating lasting change, and the proven neuroscience behind why diets don’t work. If you’ve ever wanted to change your eating habits on any level, I know you’re going to love Dr. Jud’s outlook. Enjoy!
In this episode you’ll discover:
- The truth about willpower.
- How the prefrontal cortex operates.
- The three elements needed to cement a habit.
- How language impacts our experiences.
- Why judgement can inhibit the learning process.
- How to use curiosity to create healthier habits.
- Why diets don’t work, according to science.
- The only way to change a habit.
- Why awareness can aid in smoking cessation.
- How to leverage your brain’s reward value equations.
- Why curiosity is a superpower.
- How to map out the habit loop around your eating patterns.
- The difference between homeostatic hunger and hedonic hunger.
- What the pleasure plateau is.
- The true definition of addiction.
- What BBO is.
- How to harness awareness and release self-judgment to create change.
Items mentioned in this episode include:
- Organifi.com/Model - Use the coupon code MODEL for 20% off + free shipping!
- HVMN.com/model - Save 30% on your first subscription order of Ketone-IQ!
- The Hunger Habit by Dr. Jud Brewer
- A simple way to break a bad habit: TEDTalk by Dr. Jud Brewer
- The Craving Mind by Dr. Jud Brewer
- Unwinding Anxiety by Dr. Jud Brewer
- Bob Newhart – Stop it!
- Connect with Dr. Jud Brewer Website / Apps / Facebook / Instagram
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