Is Business Broken? cover image

How Can We Understand Online Misinformation?

Is Business Broken?

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Leveraging AI in the Fight Against Misinformation

This chapter examines how GPT-4 Turbo can be utilized to challenge disinformation and conspiracy theories. It highlights experiments where participants engaged with the AI, resulting in a notable decrease in their belief in these theories, while also addressing ethical considerations surrounding the use of such technology.

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