The Paso Model, P a S O.

iam a copy er, and i've a background and copy and we've developed our own little model that we use internally when we're writing emals. I do think if i shared it, it would also be useful for video. It's called the paso model, p a s o. And its problem agitation, solution and outcome. Puopil can relate to the gtation is important when you tell people, if you don't solve this, this is what's at risk.