It's so much easier to reach a target customer that way. The one to many model is like, okay, I can put this online and I can build it once and sell it over and over again. It's scalable. You know, you can reach so many more people and you can leverage your time so much better.
#427: Okay, maybe the phrase “side hustle” is overused. But it’s also misunderstood.
“Side hustle” is a catch-all term that people use to describe everything from low-paid gig economy labor – Doordash, Uber Eats, Rover – to six-figure consulting for Fortune 500 companies.
On the remote-work side, it includes everything from freelance graphic design (services) to selling bundles of presentation deck templates (digital products).
On the physical goods side, it includes everything from wholesaling (real estate) to flipping antique grandfather clocks (personal goods).
On the e-commerce side, your side hustle might mean starting your own manufacturing, white-labeling and shipping services, in which you distribute toothpaste or trash can lids or desiccant packs.
How do we make sense of such an umbrella concept?
In this interview with Nick Loper, we learn how to wrap our minds around the huge world of hustles. We talk about how to understand the options available, choose a path, and start with minimal capital.
This interview originally aired as Episode 85.
Enjoy!
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